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Elvital Growth Booster Shampoo from L'Oréal Paris is a strengthening shampoo that reduces hair loss*. Factors such as stress, heredity, and external influences can lead to hair loss because the hair strands break more easily. This shampoo is enriched with Growth and Strength Complex Amenixil-RTM, and it is cosmetoclinically proven that the formula strengthens the hair fibers, contributes to 10X fewer hair strands breaking, and thus prolongs the hair's life cycle.